By Doreen Barker
Since there seems to be an increase in interest for alternative and renewable energy with the higher fuel prices, I figured that I would take the time to discuss ways that we have the potential to market grass energy.
We, as the grass energy people, have a daunting task ahead of us. As stated in previous articles within this blog, people within the biomass industry are surprised to learn that grass provides nearly the same heating values as wood. Since individuals within our own industry don’t know this, how can we expect our potential customers and consumers to know. This lack of information is a hurdle that we MUST overcome. I think that there are several avenues that need to be pursued to change this. As we all know, communication is the key to success in everything we do. So how can we communicate better?
Communications of grass energy benefits can be accomplished through email marketing, holding discussion forums, open houses, blogs such as this one and even newsletters. The list goes on and on. In my case, I have started writing articles as the Alternative Energy portion in the Green Living section of the Syracuse Examiner. As a group of individuals, by pulling our knowledge base together, we should be promoting grass energy daily. Speaking of pulling our efforts together, it has recently been brought up in conversation that those of us directly involved with grass energy should create our own group or alliance to network our efforts for one common goal. After several phone calls and many emails, I have discovered that we can form a sub-group under the NY Biomass Energy Alliance. In the meantime, I have worked with a couple of other individuals to secure a room for a gathering of grass energy people. TC3 in Dryden, NY has offered a room to us on July 20th from 1-4 p.m. This will be a great opportunity for all of us to pool together our efforts and consider what we need to progress toward in the future. For more information, please see the invitation. I am doing some research into possibly setting up booths at some local functions that could also be valuable to spreading the word about grass energy.
I would also like to express that we had a wonderful time at EnviroEnergy’s open house. The demonstration of the Bio-Burner was well received by several of the people I had the pleasure of speaking with. This unit is one step in the right direction when it comes to fuel diversity and I think they deserve a big round of applause for what they are working at accomplishing.
We, at Broome Biomass, are still working at progressing forward but not without several hurdles to overcome ourselves. We do have several upcoming meetings that I will keep everyone posted on after the fact. I will also be writing additional articles for the Syracuse Examiner, focusing on some of these hurdles that each of us have and are facing. If anyone has a topic that they wish to be discussed, please free to contact me and I will do my best to promote or bring the issue into public focus.